Home Business Enhancement & Opportunities Concept EQ Malaysia Premiere – A Step forward for Connected Mobility in Malaysia
Concept EQ Malaysia Premiere – A Step forward for Connected Mobility in Malaysia

Concept EQ Malaysia Premiere – A Step forward for Connected Mobility in Malaysia


The Mercedes-Benz Concept EQ premiered an innovative design and technology direction for Mercedes-Benz, marking its first local, and regional, presence at the Mercedes-Benz EQ Brand Exhibition in Malaysia.

The new generation of electric vehicles will be based on an architecture developed specifically for battery-electric models, which is scalable in every respect and usable across all models: the wheelbase and track width as well as all other system components, especially the batteries, are variable thanks to the modular building-block system.

The vehicle concept is thus optimised to meet every requirement of a future-oriented, battery-electric model family. The basic architecture is suitable for SUVs, saloons, coupés and other model series.

The Concept EQ has been making rounds since its debut at the Paris Motor Show in 2016, and has now reached Malaysian borders.

The car sports a new design, or the “electro-look”, a look born out of the new electric vehicle revolution. For example, the front grille is a solid panel with accented lighting, as electric vehicles no longer require front grilles – a predominant design consideration for internal combustion engines that require air flow to regulate temperature.

Additionally, new features are now more visible – scarcely visible body panel joins, concealed windscreen wipers, cameras instead of exterior mirrors and an absence of conventional door handles, a reflection of modern technology seeping to car designs in the future.

The focus of the driver-oriented cockpit is on simple, touch-based controls with a new electro-look consistently reflecting the exterior styling. The asymmetrical design of the instrument panel with its large, floating wide-screen display is tailored to the driver. The innovative, digital user experience differentiates Concept EQ from the familiar control logic in today’s vehicles, while giving a peek into the future user interactions.

The most interesting thing about the car, is its readiness for a future of connected mobility.

Concept EQ is equipped with Car-to-X technology and can exchange information with the infrastructure and other vehicles – an ideal basis for a series of new driver assistance features that build on existing systems and thus take a further step in the direction of accident prevention.

It is also helpful for the driver to be informed about nearby recharging opportunities. As soon as Concept EQ realises that the destination cannot be reached on the available battery charge, it advises the driver of appropriate options on the navigation map.

The technology takes a further step on the road to autonomous driving. There is a special focus on the optimised interplay between the individual features, so-called “sensor fusion”, i.e. the intelligent combination of data from different sensors. According to experts at Mercedes-Benz, this is one of the key requirements on the way to automated driving.

“The best time to take a step into the future of mobility is now. We are already in the midst of change. To make substantial changes, the right time to start is the present. The future of mobility is not only about making faster cars but also to create profound solutions, which is an important aspect of the future,” said Dr. Claus Weidner, President and CEO of Mercedes-Benz Malaysia.

Watch this interview with Dr. Claus Weidner, on Connected Mobility in Malaysia:

The vision of Connected Mobility was revealed by Prime Minister of Malaysia, YAB Dato’ Sri Mohd Najib bin Tun Abdul Razak on the 26th of April 2018 at the Future Mobility Showcase, in conjunction with the Malaysia Autoshow 2018.