As the commissioning of PROTON’s new assembly plant in Tanjung Malim draws near, production trial runs have begun for the Proton X70. Final trim, paint and assembly lines are still in the process of being fully completed but at this early stage, it is possible for PROTON’s engineers and production workers to begin semi-automated test runs to gain experience in assembling the company’s first SUV.
“PROTON aims to start the production of the X70 in Tanjung Malim in the second half of this year so we are working hard to ensure we hit the target. It will be a remarkable achievement as in less than two years since the signing of the agreement between DRB-HICOM and Geely, we have reached a significant milestone in our joint effort to return PROTON to its position of prominence,” added Dato’ Sri Syed Faisal Albar.
PROTON’s joint venture with Altel Communications and ECarX (Hubei) Technology to promote digital technology and connectivity
The signing of a joint venture agreement between Proton Edar Sdn Bhd, Altel Communications Sdn Bhd and ECarX (Hubei) Technology Co. Ltd, China also took place yesterday in Tanjung Malim.
This new joint venture between will benefit PROTON in a multitude of ways, primarily in the area of digital technology and car connectivity systems.
The use of these features, particularly in the area of car connectivity is now a global trend and is expected to be one of the key drivers for future automotive sales. It was this scenario that inspired PROTON to launch the Proton X70 that is equipped with connectivity features, which is one of the main Unique Selling Propositions (USP).
Following the successful launch of the Proton X70 in December 2018, the 2019 Proton Iriz, Persona and Exora have already joined the ranks of Proton models with connectivity features that offer a wide range of functional applications for car buyers.
“With the signing of today’s agreement, PROTON is taking the next step in its evolution to become an automotive brand offering global products. Collaborations such as this will allow us to gain a foothold in the rapidly progressing area of car connectivity solutions while also increasing the knowledge base of our R&D engineers. It also allows us to explore the possibility of expanding our connectivity solutions to PROTON’s export markets, particularly in neighbouring ASEAN countries. This will give PROTON a technological advantage as the automotive industry moves towards the next generation of mobility solutions,” said Dato’ Sri Syed Faisal Albar, Chairman of PROTON.
PROTON welcomes Minister from China to Tanjung Malim Plant
China’s Minister of Industry and Information Technology, the Honourable Mr Miao Wei, visited PROTON’s Tanjung Malim plant yesterday as part of a work visit to Malaysia where he was briefed about PROTON’s current and future business activities. Mr Miao Wei also witnessed the signing of the joint venture agreement between PROTON and the two companies.
Accompanying him was YB Tuan Eddin Syazlee Shith, Malaysia’s Deputy Minister of Communications and Multimedia, Dato’ Seri Syed Faisal Albar, Dato’ Mohammad Zainal Shaari, Chairman of DRB-HICOM, Dr. Li Chunrong, CEO of PROTON, Mr Li Shufu, Chairman of Zhejiang Geely Holding Group, Dato’ Radzaif Mohamed, Deputy CEO of PROTON, along with government officials from both countries as well as senior management members of PROTON.