Home Press Release MAI and PROTON Collaborate to Optimise Resources Towards Next Level Supplier Competitiveness
MAI and PROTON Collaborate to Optimise Resources Towards Next Level Supplier Competitiveness

MAI and PROTON Collaborate to Optimise Resources Towards Next Level Supplier Competitiveness



(9th October 2018)


9 OCTOBER 2018 – The Malaysia Automotive Institute (MAI) and PROTON today signed a Memorandum of Understanding (MoU) to further optimise shared resources to be used in developing PROTON’s parts and components suppliers to ensure they are able to meet global standards.

The MoU ceremony signifies a collaboration between the government and the private sector in enhancing the competitiveness of the national carmaker’s value chain. The collaboration will pool resources between the two parties to maximise the utilisation of existing automotive development infrastructures; particularly in the areas of advanced design applications, digital process simulation and improved validation technology.

In addition to access to PROTON’s existing R&D centre, as well as the MAI-initiated design and validation technology centres PROTON’s supply chain, which consists of various Malaysian vendors, stand to optimise their human capital, business and technology development through MAI’s supplier excellence programmes. These programmes include:

  • ASEP
  • DEP
  • LPS
  • AICE
  • IPC
  • DEEP
  • Apprenticeship
  • WTP

With these programmes readily available for implementation, MAI and PROTON will further collaborate to customise these programmes for the business and technological needs of PROTON and its supply chain.

“Upstream automotive activities – the design thinking, engineering applications and validation technology are key towards any meaningful participation within the automotive industry, especially as we are moving fast towards the fourth industrial revolution”, said Chief Executive Officer of MAI, Dato’ Madani Sahari.


“The MoU today has a significance beyond capacity building, it is the new way forward towards a change of culture and mind-set for the entire automotive value chain. Businesses must re-invent strategies to keep themselves competitive and relevant”, he added.

According to Dr Li Chunrong, Chief Executive Officer of PROTON, the MoU singing is significant for the national car company, as the success of its suppliers is crucial for the future growth of PROTON.

Held at the Proton Centre of Excellence (CoE) in Shah Alam, the MoU was signed by MAI CEO, Dato’ Madani Sahari and PROTON CEO, Dr. Li Chunrong. The ceremony was witnessed by Deputy Chief Executive Officer of PROTON, YBhg Dato’ Radzaif Mohamed and Deputy Secretary General (Industry) of the Ministry of International Trade and Industry (MITI), YBhg. Datin K. Talagavathi.

In 2016, MAI initiated the development of the 9 Thrusts for the implementation of Industry 4.0 within the automotive sector. The 9 Thrusts are enablers to aspects such as Digital Engineering & Prototyping, Digital Factories, System Integrators and Manufacturing Execution systems. These digital services developed for the automotive supply chain are housed at MAI’s headquarters in Cyberjaya as well as the MAI Design Center and MAI Resource Centre located in Rawang and Bukit Beruntung, respectively.

In April of 2016, MAI launched the MAI Intelligent Technology Systems (MITS) service to help facilitate the high volume of data and meet the need for faster processing speeds. The High Performance Cloud Computing server was launched and is currently serving as a super-fast tool to perform computer aided engineering and validation during the design stages of automotive products and processes.


About the Malaysia Automotive Institute

 Malaysia Automotive Institute (MAI), is an agency under the Ministry of International Trade and Industry (MITI). Serving as the focal point, coordinating centre a think tank for the nation’s automotive industry, it functions to enhance technology, human capital, supply chain, market outreach and aftersales capabilities of all automotive stakeholders and ecosystems. For information, please visit www.mai.org.my


 PROTON Holdings Berhad is 50.1% owned by DRB-HICOM Berhad and 49.9% by Zhejiang Geely Holding Group Co. Ltd. Established in 1983, it is the only full-fledged OEM car manufacturer that is complete with research and development (R&D) facility in South-East Asia and was established with three primary national policy objectives, which are, to spearhead the development of component manufacturing industries, to acquire and upgrade technology and industrial skills within the automotive manufacturing industry and to strengthen the international competitiveness of Malaysia’s industrial capability.

1985 marked a momentous year in Malaysia’s history when the country’s first national car, the Proton Saga, rolled out for the masses. Since then, its offerings include versatile and reliable four-door family vehicles such as the Saga and Persona, stylish executive sedans such as Prevé, the elegant executive D-segment Perdana as well as spacious and affordable multi-purpose vehicles like the Exora and Ertiga. There is also the sleek sporty Suprima S that is packed with performance and the bold and stylish Iriz than emphasises safety and is the most affordable 5-Star ASEAN NCAP car.

PROTON is more than just a car company as its inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnership and technical collaborations. There is no doubt that it has helped grow the Malaysian economy through its progress and success in the automobile industry.

By listening to the needs of customers, PROTON cars are now steadily on track to achieve the mission for the future, with PROTON set to become a marque which builds quality and safe cars with passion and soul; cars that are enjoyable to drive – and a pleasure to own. For more information, visit http://www.proton.com.

For further details, contact:

Sarah Mamat

011 26900611 / sarah@mai.org.my

Eyasmin Hameed

017 6052072 / 03 8026 9683 / eyasmin@proton.com