Mobility as a Service (MaaS) has Potential to Enhance Daily Lives – Dato’ Madani Sahari
Mobility as a Service (MaaS) provides a big picture of how smart and connected vehicles (and similar platforms) enhance the quality of our daily lives, just like our smartphones. In current automotive global trends, we are looking at cars to be a smartphone that we can sit in. That is the approach we are going for, explained MAI CEO Dato’ Madani Sahari.
Dato’ Madani explained that, once vehicles are mobile and smart, they can be leveraged to provide value-added services for consumers to use in their daily lives. For example, instead of finding a place to park your car, MaaS will be able to provide users the service of reserving a parking spot for your vehicle via connectivity from your vehicle to the database that is provided by the parking service provider. MaaS can be further expanded by allowing consumers to have their coffee that was purchased from their vehicle to arrive at their designated parking spot.
“In the near future when vehicles become electrified, parking spots will be able to charge your vehicle and once it reaches a certain state of charge (SOT), the parking service provider will then be able to move your car to a vacant parking spot to allow another vehicle to undergo charging. Basically, MaaS is an aspect that is used to improve the quality of daily lives of consumers as vehicles become connected and smarter”, he explained further.
Dato’ Madani spoke of the future of MaaS as a panelist for a panel session dubbed, “How Malaysia Plans to Win the Smart City Race” during the Selangor Smart City & Digital Economy Convention 2018 (SDE Convention) held last week.
Various aspects of mobility were discussed during the panel session including Industrial Revolution 4.0 (IR 4.0), Artificial Intelligence (AI) and Next Generation Vehicle (NXGV) but the prime aspect that was discussed is Mobility As A Service (MaaS). MaaS is an aspect that can be leveraged by entrepreneurs and the business sector to develop new business models while ensuring the automotive industry provides value-added services to the daily lives of the consumers.
He further added, “To enable the aspects of this policy, it should not be reflected solely on the automotive industry and the infrastructure. More importantly, it should also involve SMEs (Small and Medium Enterprises). This is because, SMEs will be the main providers to these services, which is also a new business model that will be generated as we move forward to benefit the Malaysians and the entrepreneurs in the country. Hence, this policy will provide the need for SMEs to change their business models from a conventional approach to a somewhat, mobility-based approach”.
He further explained that such efforts should be cross-sectoral as various industries are involved such as the transportation sector, business sector and many more.
“The automotive industry plays an important role towards enabling Smart Cities because everything is getting smarter. We have smart buildings, smart infrastructures and then, there is that platform that we use to move from one place to another. This platform will also need to get smarter and connected. These platforms such as passenger cars, utility vehicles or anything that moves us from point A to point B will be utilized to expand the aspects of mobility in our daily life.”
The Selangor Smart City & Digital Economy Convention 2018 (SDE Convention) is a Smart City summit featuring the best in the field. The summit highlighted hot topics within digital economies such as Smart Cities, Smart Technologies, Internet Of Things (IoT), Big Data, Industrial Revolution 4.0 (IR 4.0), New Retail and more. The convention was held from 13-15 September at the Malaysia International Trade & Exhibition Centre (MITEC).