New approach to independent workshop business model through Integrated Workshop
The independent workshop business model is expected to witness an innovate leap, through the launch of the Integrated Workshop, with its first launch in Senawang today.
The Integrated Workshop, a collaboration between MARii and MAGTECH, builds on the concept of a collective of aftersales business entities within a one-stop vehicle service facility, each bringing in their own specialised expertise to the Integrated Workshop ecosystem.
The unique feature of the Integrated Workshop is that its governance and management is performed through a system integrator that automatically computes and administers elements such as customer bookings, inventory, servicing queues, payments of the entire value chain within the workshop ecosystem.
“Today’s car owner has better access to the information on vehicle maintenance, is given more vehicle service options and has higher expectations in service quality. These expectations in customer experience, mainly due to the rise in e-commerce applications have led to a disruption in the way aftersales businesses are conducted”, explained Dato’ Madani Sahari, CEO of the Malaysia Automotive, Robotics and IoT Institute (MARii).
Dato’ Madani further explained that the Integrated Workshop concept is also designed to address specific issues affecting independent workshops today – particularly those that operate as micro or small businesses, and do not have the required capacities to cater to all disciplines of the automotive service market.
The Integrated Workshop concept allows for small, independent workshops to specialise in a more focused area of automotive service, thus reducing investment risks – yet are given access to a larger market due to the collaborative nature of the business model. This allows for more business and job opportunities to be created, and the lowering of entry barriers into a high technology market.
In the future, the Integrated Workshop will evolve to become development test beds for aftermarket technology adoption and human capital development for the service and maintenance sector, particularly in the areas surrounding next generation vehicles such as hybrids, electric and autonomous vehicles.
“From its first existence, MAGTECH has led workshops through special management courses conducted to enhance workshop engagement. This has led to better results through integration between workshop owners and MAGTECH”, explained Zamani Bin Baharom, Managing Director of MAGTECH.
“The partnership of entrepreneurs reflects the cohesive organization within MAGTECH. Thus, the concept of integrated workshop is the best solution to help automotive entrepreneurs”, he added.
The Integrated Workshop in Senawang is the first of its kind, with more setups to be established in all states in Malaysia.
The event ended with a tour of the Integrated Workshop in Senawang.