Home Industry Development Perodua Bezza is best-selling new sub-1.0 litre sedan in Sri Lanka
Perodua Bezza is best-selling new sub-1.0 litre sedan in Sri Lanka

Perodua Bezza is best-selling new sub-1.0 litre sedan in Sri Lanka

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The Perodua Bezza has made headway in the two years it has been on sale in Sri Lanka, becoming the island nation’s best-selling new sub-1.0 litre sedan.

As of the first seven months of 2019, the Perodua Bezza leads the sub-1.0 litre class in Sri Lanka in terms of new vehicle sales, across all bodystyles.

Priced at Rs 3.69 million (RM86,200*) upon its launch in June 2017, the Perodua Bezza has found some 1,500 Sri Lankan buyers to date. This places it among the fastest-selling models Perodua has ever offered there, together with the Perodua Axia, which has sold some 3,000 units since 2015.

Sri Lanka is the Perodua brand’s biggest overseas market, where local distributor Unimo Enterprises has sold over 15,600 Perodua cars since 1997.

“We congratulate Unimo Enterprises Chief Executive Officer and Executive Director Mr Mahesh Gunathilake and his team for their hard work in promoting the brand and especially for the significant milestones they have achieved so far,” Perodua President and Chief Executive Officer Dato’ Zainal Abidin Ahmad said.

He added that Perodua will continue to support its overseas distributors as the company looks to expand in the Asia-Pacific region.

“We work very closely with Unimo to provide product knowledge and technical training for their sales and service staff, so our valued Sri Lankan customers can rest assured knowing that their Bezzas and Axias are always in the best of hands,” said Dato’ Zainal.

The sole Bezza variant on sale in Sri Lanka comes with an aluminium-block 998 cc VVT-i engine and a four-speed electronically-controlled automatic transmission, allowing a rated fuel efficiency of above 21 km/l.

“Buyers love the Perodua Bezza and Axia for their compactness, practicality, quality, reliability, durability and fuel efficiency. Both are also surprisingly roomy for their size,” said Mr Mahesh Gunathilake.

“In particular, the Perodua Bezza has quite successfully introduced the compact sedan segment to Sri Lanka, a market long dominated by hatchbacks. Our customers really appreciate the bodystyle, increased comfort and cavernous 508-litre boot. The Perodua Bezza can take five people in comfort and their luggage too, making it very ideal for family journeys,” he added.

Perodua aims to export 3,270 cars this year – a considerable 50% more than last year’s 2,184 units. Over 80,000 Perodua vehicles have been sold outside Malaysia to date.

 

*Sri Lankan Rupee to Malaysian Ringgit conversion correct at time of this release. The Malaysian Ringgit equivalent of the Bezza’s Sri Lankan price at launch in June 2017 was then RM103,162.

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