After having previewed both cars at the recent Malaysia Autoshow 2019 that was organized by Malaysia Automotive, Robotics and IoT Institute (MARii), PROTON officially has launched the 2019 version of the Proton Iriz and Persona today at the Kuala Lumpur Convention Centre (KLCC).
PROTON’s B-segment hatchback and family sedan have been thoroughly revised for the 2019 model in the areas of styling, improvements to over 300 parts as well as equipping the cars with smart features.
The first B-segment cars with intelligent features
By equipping the 2019 Proton Iriz and Persona with an intelligent infotainment system, PROTON has introduced first-in-class features in the B-class market segment.
Available on the Premium 1.6 CVT variants of both cars, the system uses an embedded eSIM card to stay connected to the Internet., similar to the Proton X70. It also offers apps for music streaming, online navigation and voice recognition accessed via a 7-inch touchscreen featuring a full colour display and 16GB of internal memory.
For added convenience, the system offers a mirroring function with Android smart phones.
As with PROTON’s first SUV, the Proton X70, the voice recognition app is activated via the catchphrase “Hi Proton!” after which, the user is able to access a range of options using voice commands.
This allows drivers to keep their eyes on the road even while searching for destinations or songs, ensuring they are not distracted while driving.
In order to ensure continuous functionality, the system will receive Over The Air (OTA) updates periodically with new apps added as and when they become available.
Restyled and improved inside and out
PROTON Design endowed the 2019 Proton Iriz and Persona with a comprehensive exterior redesign.
The 2019 Proton Iriz includes a new interpretation of the Ethereal Bow front grille that debuted on the Proton X70.
New front and rear bumpers, a black rear garnish, new alloy wheel design as well as a shark fin antenna.
The 2019 Proton Persona also features the Ethereal Bow and Infinite Weave pattern, making them styling trademarks for PROTON.
A new boot spoiler, new front and rear bumper designs and new alloy wheel are also featured on the family sedan.
The 2019 Proton Iriz is priced from RM36,700.00 (RM38,700.00 in East Malaysia) for the base, manual transmission variant while the Premium variant is priced at RM50,700.00 (RM52,700.00 in East Malaysia).
The 2019 Proton Persona base, manual transmission variant is priced at RM42,600.00 (RM44,600.00 in East Malaysia) while the Premium variant is priced at RM54,600.00 (RM56,600.00 in East Malaysia).
Watch a short snippet of the launch here: