PROTON officially launched the Proton X70 that was officiated by Tun Dr Mahathir Mohamad, the Prime Minister of Malaysia, held at the Kuala Lumpur Convention Centre (KLCC). The Proton X70 is the first vehicle to be jointly developed by PROTON and its partner Geely. It also introduces PROTON to a new market segment as it is the first premium SUV by the Malaysian carmaker.
PROTON and Geely collaborated on various levels during the development of the Proton X70. When developing the Proton X70, both PROTON and Geely collaborated on multiple levels. From the cross deployment of staff in China and Malaysia, to the collaboration between local and international vendors.
Significant investments to PROTON’s network were made for the arrival of the Proton X70. Training activities for sales and service staff and the launch of the inaugural PROTON After Sales Service Competition (PASSC) were part of efforts to ensure everyone had sufficient knowledge of the X70. The company also initiated a network expansion plan by inviting new investors to start PROTON outlets and while offering incentives for existing dealers to upgrade their facilities to 3S and 4S centres. To date, 71 of such centres were launched thus far this year.
“The Proton X70 is the result of more than one year of hard work by PROTON and Geely engineers, designers and hundreds of other people working together to develop the first premium SUV by a Malaysian car manufacturer. PROTON is proud of our achievement and it is our belief Malaysian car buyers will be equally proud to own an SUV that will help to transform the Proton brand. With over 10,000 bookings, it already has a good start so we will work hard to deliver on our product and brand promise,” said Dr Li Chunrong, Chief Executive Officer, PROTON.
“Deliveries of the Proton X70 will commence over the coming weeks as we want customers to get their cars as soon as possible. Some have had to wait for over six months, having given their name to dealers before bookings were even officially opened, so PROTON is thankful to them for their patience and incredible brand loyalty,” he added.