Automotive Supplier Excellence Programme (ASEP)

MARii”s Automotive Supplier Excellence Programme (ASEP) is designed to elevate local automotive suppliers into becoming world class players in terms of competitiveness and sustainability by way of providing technical assistance, coaching, support and consultancy.

ASEP focuses on both internal and external enhancements within a company. Internally, the programme emphasizes on enhancing a company’s business plan, operations and its people – three areas that must excel in in terms of compliance to the best international standards and practices before they are deemed ready and capable of venturing into the overseas market. Meanwhile, externally, MARii assists companies to promote business opportunities abroad via business matching activities.

Today, the programme is no longer only exclusive to the automotive industry, but is now open to all manufacturing companies in Malaysia. It targets vendors and suppliers, companies that are providing components to Original Equipment Manufacturers (OEM) and those with a manufacturing facility in Malaysia. To date, more than 150 local automotive component manufacturers have undergone the programme, many of the beneficiaries being companies that supply components to Malaysian car manufacturers PROTON and PERODUA. 

Manufacturing companies that undergo the programme are subjected to an assessment to rate their level of competencies in all areas including management, finance, human resources, project management and quality. The assessment and benchmarking of companies is based on five metrics and 11 competencies that include the following areas:


  • Management & leadership
  • Manufacturing & quality
  • Financial systems & practices
  • Procurement & project management and;
  • People and performance


  • Management & leadership
  • Financial systems & practices
  • Cost structures & analysis tools
  • Global sourcing & marketing strategies
  • Supply chain integration
  • Customer focus
  • New model introduction capability
  • Manufacturing & quality
  • Safety
  • Technology investment and;
  • People and performance

 MARii then prepares a detailed report for improvements based on its analysis, identifying gaps for improvement and recommending plans for intensive coaching for the duration of six months which will be conducted by industry experts. These improvement plans provide participants with a list of opportunities for improvement and “what to do” in order to further enhance their business operations. Once the desired outcome is achieved and presented to the management of the company, a second assessment will be conducted to determine the level of progress made and if the earlier gaps identified have been thoroughly addressed. The entire programme takes 10 months to complete.

 The programme also allows companies to select from any of the four modules being offered which is more targeted to their individual needs:



This training is a fundamental foundation for continuous improvement in the areas of enhancing cost projection management and sets out to transform the mindset of companies in pursuit of improvement as well as to develop cost reduction activities through effective control on projection cash flow management for long term sustainability.



This programme is tailor-made to transform a company’s Chief Executive Officer (CEO) and/or owner by combining their in depth understanding of their company with effective actions and continuous improvements, not limited to their capabilities and financial investment.



Here, companies learn the fundamental knowledge and know-how which includes metallurgy, company best practices in process and quality, as well as tools, die and mould maintenance that are essential to mass production.

This exposes companies to widely accepted risk assessment, management and control practices using effective tools and techniques that cater to any manufacturing business operations. Companies will learn to recognize risks, assess probabilities and potential impact and respond by taking the appropriate steps to mitigate risks.