Step into the future with the National Digital Centre, a pioneering establishment dedicated to revolutionizing automotive design. We’ve harnessed the latest in technology to bring you immersive Virtual Reality (VR), Augmented Reality (AR), and Mixed-Reality (MR) experiences, making it possible to visualize product and automotive parts long before they’re physically created.
National Design Centre
National Design Centre
Step into the future with the National Digital Centre, a pioneering establishment dedicated to revolutionizing automotive design. We’ve harnessed the latest in technology to bring you immersive Virtual Reality (VR), Augmented Reality (AR), and Mixed-Reality (MR) experiences, making it possible to visualize product and automotive parts long before they’re physically created.
Distinguished as the sole facility in Asia boasting three PowerWall setups for 1:1 scale concurrent design reviews, as well as a state-of-the-art Cave Automatic Virtual Environment (CAVE) system, this center empowers designers to collaboratively scrutinize and manipulate intricate 3D models with an unparalleled level of natural interaction. These innovations redefine the very essence of design review and put the National Digital Centre at the forefront of modern design.
This transformational journey is the result of a robust Private-Public Partnership initiative between MARii and PERODUA, aimed at digitalizing automotive Research and Development (R&D). By combining the resources, expertise, and vision of these two automotive powerhouses, this collaborative endeavor charts a path toward a future where the automotive industry is not just advanced but visionary.
This transformational journey is the result of a robust Private-Public Partnership initiative between MARii and PERODUA, aimed at digitalizing automotive Research and Development (R&D). By combining the resources, expertise, and vision of these two automotive powerhouses, this collaborative endeavor charts a path toward a future where the automotive industry is not just advanced but visionary.
Key function of the PowerWall within the National Digital Centre is its ability to allow numerous designers to participate in a single review concurrently. Thanks to the advanced multi-view technology harnessed from high-end projectors, this setup accommodates up to 12 individuals, tracking their movements and enabling them to visualize the model from their individual perspectives, even from a considerable distance. This unique capability not only enhances design collaboration but also extends its utility to VIP presentations and sales demos with business partners, facilitating engaging and interactive design discussions.
Complementing this, the center offers MultiJet and SLA 3D printing capabilities, which expedite the clay modeling process by crafting non-body parts like headlamps, tail lamps, front and rear bumpers, side mirrors, and various interior components. This 3D printing prowess marks a paradigm shift, reducing production timelines and allowing for rapid prototyping without the conventional physical constraints. Furthermore, the National Digital Centre has integrated several cutting-edge Head-Mounted Displays, including Microsoft Hololens and Meta Oculus, to support the development of Mixed Reality experiences for the forthcoming Next Generation vehicles. These immersive tools transport designers into a realm where reality and digital innovation converge, paving the way for revolutionary advancements in automotive design.
For further information on the programme kindly contact : digitaltechnology@marii.my