A sub-programme under the Automotive Supplier Excellence Programme (ASEP) is the CEO/Owner Growth Mindset Programme (COGMP), which is designed to prepare the leadership of a company in their pursuit of becoming a world-class player. It also sets out to develop effective communication between Top Management and the working level and to realign and understand the effectiveness of quality management tools.

COGMP focuses on enhancing management style and leadership, which normally begins with the company’s chief executive officer, Managing Director, or business owner before being extended to the most senior management personnel within a company.

The programme is conducted for a minimum of six months and looks towards upgrading the basic fundamentals within a company, addressing its policies and direction moving forward, the existing culture and mindset, and ensuring that these are aligned with what the market wants and current requirements to remain relevant and become competitive. Focusing on what is a “customer first mindset”, other areas looked into include managing risks, desire for growth, competencies, strategies, lean processes, and preparedness to venture into the global market.